Racine de Suze

Racine de Suze

A tribute to the authentic recipe

  • Branding
  • Design packaging

By creating Racine de Suze, Suze decided to pay tribute to the original alcohol level and conquer bartender’s hearts with a more intense recipe, ideal for cocktails! In order to anchor this new proposition inside the trend of distinctive and authentic brands, Hotshop decided to capitalise on vintage cues without ignoring impact of Racine de Suze to better differentiate from the iconic product.

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