Poupina

Poupina

The metamorphosis

  • Branding
  • Design packaging

How can we reinvent an heritage brand? That was the challenge that Poupina decided to raise in drugstores! Hotshop bias? We decided to capitalise on its heritage look & feel but bringing a modern touch to it and betting on pure and soft cues with design transparencies, a strong use of white and claims!

imageAlt
Poupina 1
Poupina 2
Poupina 3
Poupina 4