RACINES DE SUZE, bitter at 36 °, was made from fresh gentian roots planted at least 25 years ago. The intensity of the gentian balanced by the finesse of citrus aroma, which is fruity, spicy, with an ounce of vanilla made from RACINES DE SUZE, a bitter base, ideal for the creation of cocktails.
To work on the new identity, the agency decided to focus on three aspects:
– Capitalize on vintage codes to honor the original recipe and the history of the brand.
– The emergence of the “Racines de Suze” brand to reinforce the difference with the “classic” Suze.
– The highlight of the 36 ° and 25 years old gentian roots.