Brand Identity, Packaging
A single watchword: to offer extra gourmet recipes, with incomparable textures and irresistible tastes.
Since the 1970s, Granola has always been the iconic biscuit for teenagers : inimitably tasty and crispy. Remaining the brand name of a single product for a long time, Mondélez decided to expand its offer with new products, to make Granola the favorite brand for the Millennial generation.
Granola, there’s always something great in it!
This is how Granola has become a value brand with an offbeat tone…
The work on the new identity focused mainly on 3 aspects:
– The creation of an original, impacting and scalable brand block
– The appropriation of an original color code to ensure recognition on shelves,
– The enhancement, without artifice, of a product with an attractive appearance.
The new brand identity borrows a register that is both gourmet and dynamic, to attract a target looking for some extra sensations…
The range is now composed of 21 references, which have become essential to a whole generation!
Cookies, brownies, bars…, Adding up to the original cookie products that are popular with this category of consumers.
The packaging identity shines a light on the product itself. It is enough to reveal all its qualities, without any other graphic effects, which could damage its authentical gourmet image. Some ranges incorporate a rustic touch, a characteristic register of new out-of-home consumption: craft, bold typography…